Updated: Jul 9
With so many options to choose from, one element that will bring buyers to your business rather than someone else's is who will be working with them. When you sell a service, you are also selling an experience, and that includes the team! Writing great team bios can make the difference between prospect, and client.
Team bios should be 2 parts personal and 1 part professional. Consumers want to know about who they're working with, and that means more than just the professional experience that person has.
Here are some questions to ask when writing team bios:
What are your hobbies or interests outside of the office?
What is your favorite sports team?
What is your favorite movie/TV show?
What is your favorite book/quote?
What is your favorite vacation/vacation spot?
What causes, charities, or non-profits do you support?
Make sure to give your team an example so they can write a team bio that reads similarly and follows the brand voice. While each bio should be unique, you want them to all read as one team.